Mailchimp Email Marketing Masterclass For Ecommerce
Published 3/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 673.48 MB | Duration: 2h 1m

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

What you'll learn

Set up and authenticate your own branded email sending domain

Maximising email deliverability and avoiding Spam folder

Create popular email automations to drive repeat purchases

Email writing and design best practice

Key email metrics and reporting

Email segmenting and tagging

Creating and organising your MailChimp audience

Using third party integrations including Shopify

Requirements

No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.

A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

Description

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:Maximising email deliverabilityUse and authenticate your own domain for email marketingImplement popular email automationEmail content and design best practiceReporting and metricsThird-party integrations including ShopifyEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:Collect emails and build your listSegment your listing using tagsCreate email marketing campaigns using MailChimpCreate emails which drive traffic and convertIntegrate your MailChimp with ShopifyUse analytics to understand your performanceThis course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Overview

Section 1: Introduction

Lecture 1 Introduction to the course

Lecture 2 Why Email Marketing

Section 2: Email Deliverability

Lecture 3 Email Deliverability

Lecture 4 Email Delivery Best Practices

Lecture 5 MailChimp Email Domain Authentication

Section 3: Integrating Mailchimp with your website

Lecture 6 MailChimp <> WordPress integration

Lecture 7 MailChimp <> Shopify integration

Section 4: Building & organising your email list

Lecture 8 Collecting Emails

Lecture 9 Audiences in Mailchimp

Lecture 10 Audience Dashboard and Settings

Lecture 11 Audience Inbox

Lecture 12 MailChimp embedded forms

Lecture 13 Pop up forms

Lecture 14 Landing Pages

Lecture 15 Organising your Mailchimp Audience with Segments, Tags & Groups

Section 5: Email Journeys

Lecture 16 Introduction to Email Journeys (a.k.a. Automations)

Lecture 17 Creating MailChimp Email Journeys

Section 6: Creating Email Campaigns

Lecture 18 Email Campaign Best Practices

Lecture 19 Email Copy Best Practice

Lecture 20 Email Design Best Practice

Lecture 21 Creating a Campaign in MailChimp

Lecture 22 MailChimp Campaign manager

Section 7: Monitoring Email Marketing Performance

Lecture 23 Email Marketing Metrics

Lecture 24 Email Dashboard

Lecture 25 Audience Analytics

Lecture 26 Email Reports

Lecture 27 Custom Reports

Section 8: Finishing up

This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.,This course includes downloadable guides which are a great reference for sellers of all abilities.