The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Custo...
The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Customer [Audiobook]
English | ASIN: B0CNDFB1P1 | 2024 | 6 hours and 20 minutes | M4B@128 kbps | 351 MB
A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization's potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends? Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how. Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!
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