Innovation Stories from India Inc Their Story in Their Words
Free Download Vijay Menon, "Innovation Stories from India Inc: Their Story in Their Words"
English | ISBN: 9386432765 | 2017 | 154 pages | EPUB | 269 KB
Beyond jugaad, that great Indian tradition of short-term fixes, what does innovation mean in Indian business? That is the question this book addresses addresses through a collection of stories that describe the innovation journey at over 20 companies ranging from startups to conglomerates.
Based on personal interviews and written as first-person accounts by the leaders at these companies, the stories are filled with anecdotes and examples and provide a fascinating and highly readable account of product, process, and business model innovation in Indian companies.
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