Contemporary Issues in Luxury Brand Management
English | 2023 | ISBN: 0367859300 | 181 Pages | PDF (True) | 9 MB
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.