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You have a team, but you're the only one with the knowledge to do all the setups.
As the team grows, you lack the time to guide them on campaign strategy and execution.
You're documenting the processes but there's just too much to write with so little time.
Surprise! Facebook updated their UI (yet again) it's near impossible to keep up with all the changes.
Hiring new employees and getting them up to speed becomes difficult because documentation is incomplete and processes are not streamlined.
All of these make it harder to sign on new clients and grow your business.